July 12, 2024
English TKP News

The motto of the ITB convention will be ‘Mastering Transformation’

Leading speakers and experts from the global travel industry share their insights on up to 20 individual topics: a wide range of topics including travel technology, marketing and sales, future travel, hospitality, sustainability, and social responsibility. The program will be available online in mid-January 2023

In 2023, under the motto ‘Mastering Transformation’, the main convention of the travel industry once again brings together the main players in international tourism under one roof. From March 7-9, 2023, at the ITB Berlin Convention, leading speakers and industry experts will discuss current challenges facing the global travel industry, which go far beyond COVID-19 and skills shortages. local. They will share their knowledge on topics such as climate change, energy supply and a new global approach to security, with its broad impact on the travel and tourism industry. Experts will provide guidance and clear ideas on how to shape the transformation towards a sustainable and successful future.

New in 2023: themed tracks instead of days

At the international travel industry’s leading think tank, the new Expert Board is bringing together thematic tracks, under headings including travel technology, marketing and sales, future travel, hospitality, sustainability and social responsibility. Taking place on their respective stages and featuring sessions on individual themes, the tracks will replace theme days at previous events.

Confirmed first keynote speakers

The following are among those who will share their expert knowledge on the new themed tracks:

• Maria Rocha Barros, vice president and legal director of Booking.com (marketing and distribution area)

• Kurt Ekert, President of Saber (Marketing and Distribution Career)

• Kevin King, COO of Shiji Group (eTravel Track, Hotel Technology Forum)

• Prof. Hans Joachim Schellnhuber, Director Emeritus, Potsdam Institute for Climate Impact Research (PIC); founder and managing director of Bauhaus Erde (Responsible Tourism Route)

ITB Future Track, Marketing & Distribution Track and eTravel Track

On March 7, 2023 in Hall 7.1, ITB Future Track will examine future economic and political developments to discover which sustainability trends will bring success for tomorrow’s tourism industry. The event will bring together leading figures from business, politics and science to drive change in the tourism industry.

At the Marketing & Distribution Track on March 8, 2023 in Hall 7.1, leading figures from the travel and hospitality industry will share their insights and insights. In inspiring keynote addresses, exclusive interviews and panel discussions, they will provide comprehensive updates on how senior executives can master the next transformation journey.

From March 7 to 9, 2023 in Hall 6.1, the eTravel Track will focus on technology-driven innovation and digital transformation in the travel industry and how they can be used productively. In a variety of engaging formats and taking practical examples, industry experts will share their views on current trends and developments and discuss practical scenarios.

Responsible Tourism Route, Route of Carriers and ITB Cruises and Destination Route

Mastering what is now, in the future and the new normal in tourism: this is what the Responsible Tourism Track on March 9, 2023 in Hall 7.1 is all about, where, among other things, the discussion will focus on how the industry You can keep your promises to protect the environment while transforming yourself into a sector where justice and equality play a greater role.

The ITB Carrier & Cruise Track on March 7, 2023 in Hall 7.1 will examine the transformation from the perspective of carriers. Both the aviation industry and the cruise industry are facing great challenges, the root causes of which lie in the energy crisis as well as in the military conflict on Europe’s borders. Industry experts will discuss the impact of the current threat.

Today, destinations and DMOs have to balance marketing and management, overtourism and undertourism, public and private contracts, tourist and local areas, analogue business models and digital innovations. On March 9, 2023 in Hall 7.1, Destination Track will examine the ideas and corresponding practical recommendations.

Tour operator and trail sales of youth, adventure and outdoor travel and trail

After a period of deep crisis, a reassessment of business ideas and value creation models is taking place. The Tour Operator and Travel Sales on March 7, 2023 will highlight how the current transformation process is putting pressure on tour operators and agencies and having a long-term impact on the market.

Outdoor and adventure tourism is becoming increasingly popular, while youth and student travel still account for a large part of the global tourism market. But what has changed? How can one prepare for the future and how can one overcome obstacles to make the business profitable? These are the themes that the Youth, Adventure & Outdoor Track will focus on on March 8, 2023 in Hall 7.1.

Hospitality Track and Future Work Track

The challenges facing the hospitality industry today demand a hands-on approach, while at the same time requiring agility and transformation. What views do leading figures in the hospitality industry have on these developments? How can you combine step-by-step progress with long-term change? This is the range of topics that Hospitality Track will examine on March 9, 2023 in Hall 7.1.

A new narrative to promote work in tourism now and in the future. The Future Work Track on March 8, 2023 in Hall 7.1 will define the basics for future success in tourism. At the same time, it will provide guidance for combating skill and labor shortages and loss of experience and inform the needs and activities of talented newcomers and travel professionals in these changing times.

Information on the following pathways will be announced in early 2023: Diversity & Inclusion Pathway, Sustainable Destination Pathway, Business Travel Pathway, MICE Pathway, and Medical Health & Wellness Pathway.

An ITB Berlin Pro Visitor Pass is valid for admission to the ITB Berlin Convention. The selected sessions will be broadcast on the ITBxplore support platform. Additional information is available at itb.com/kongress. Full details of the show and other tracks will be available online in mid-January 2023.

Online accreditation for press representatives and bloggers

You can get accreditation online now. Please observe the accreditation guidelines. After your application has been processed and approved, you will receive an email with a PDF containing your ITB press accreditation, which you can print.

Please note: During the ITB Berlin, press representatives will not be able to obtain accreditation at the press desks in the venue. Therefore, we request that you obtain accreditation online prior to the event.

Source: Messe Berlin


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