Legendary Rock & Roll Hall of Fame musician and longtime Los Cabos resident and business owner Sammy Hagar was named Honorary Ambassador of Los Cabos, Mexico. Hagar was honored with the municipality’s first Medal of Honor during a ceremony presided over by Rosa Maribel Collins Sánchez, secretary of tourism, economics and sustainability in Baja California Sur; Óscar Leggs Castro, mayor of Los Cabos, and Director of Tourism Donna Jeffries at Plaza Mijares in San Jose del Cabo.
(Photo above from left to right: Mayor of Los Cabos Óscar Leggs Castro; Sammy Hagar; and Maribel Collins, secretary of tourism, economics and sustainability of the state of Baja California Sur present Sammy Hagar with Honorary Ambassador of Los Cabos award.)
“Sammy Hagar has long been the unofficial ambassador to Los Cabos and through this official designation, we look forward to strengthening our tourism brand and economic growth through his global appeal,” said Leggs Castro.
“Sammy Hagar’s pioneering vision to create and invest in Mexican businesses, including Cabo Wabo Cantina, Cabo Wabo Tequila and Santo Tequila, has created countless local jobs and have enhanced Los Cabos’ visibility as a travel destination,” said Jeffries. “His unwavering dedication through good times as well as through immense challenges like hurricanes and the pandemic has been extraordinary.”
Hagar fell in love with a sleepy Mexican fishing village at the tip of Baja in the early 1980s. With only one real hotel, no phones, no television and only dirt roads, it would have taken more than a crystal ball to foresee Cabo San Lucas’ future as a top vacation destination and the center of the celebrity tequila boom that Hagar and his Cabo Wabo brand would usher in. Since launching his flagship Cabo Wabo Cantina in in 1990, Hagar has turned a lifelong passion for great food, music and spirits into a thriving lifestyle brand.
“Being honored for anything in Los Cabos is the same as being honored in my hometown,” said Hagar. “I will treasure this award will continue to do my part in bringing this, one of the most beautiful places in the world, to the rest of the world as your new ambassador of tourism.”
Hagar’s annual Birthday Bash at Cabo Wabo Cantina in Cabo San Lucas is one of the year’s most legendary jam-sessions. His Cantina brand now includes successful outposts in Las Vegas and Hollywood. For more information on Sammy Hagar, visit www.RedRocker.com, For more information on Cabo Wabo Cantina, visit www.cabowabocantina.com, and for more information on Los Cabos, visit for www.visitloscabos.travel.
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