The destination will be the protagonist in one of the most important editions of the Fair and will enhance its brand image in international markets
The International Tourism Fair, which, organized by IFEMA MADRID, will be held from January 18 to 22, 2023, will have Guatemala as a FITUR 23 Partner in one of the most important editions, which will be held in a context marked by the acceleration of the world tourist activity.
According to the Guatemalan Institute of Tourism (INGUAT), the joining of forces with FITUR, as a Partner Country, constitutes a broad international platform that will show Guatemala as amazing and unstoppable, according to its national strategy that aims to position the main tourist attractions of the country.
The importance of being a partner country lies in the establishment of close ties. This collaboration will allow the destination Guatemala to stand out during the celebration of the fair, so that the country will be able to take advantage of FITUR’s worldwide promotion potential and make it profitable. The destination will be part of the wide range of activities scheduled during the fair. The effective international platform will promote the ancient cultural wealth, traditions, gastronomic variety, dozens of archaeological sites and other tourist attractions of the Central American nation.
“We are committed to promoting our country, recognizing who we are and the potential we have to exceed expectations. We are the guardians of our land, we are influencers at a national and international level of our tourist attractions and destinations”, said the general director of INGUAT, Anayansy Rodríguez, when referring to FITUR 2023.
Likewise, the General Director of IFEMA MADRID, Juan Arrizabalaga, stressed that “for IFEMA MADRID, as the organizer of the Madrid International Tourism Fair, it is of special importance to establish this strategic alliance with Guatemala, which will help to enhance its recognition as a preferred destination and its international tourist positioning. We are very excited to work together and join forces for FITUR 2023”
In this way, the thousands of professionals from all over the world who visit the fair will get to know destinations such as Guatemala City, the most modern and cosmopolitan in the Central American Region; La Antigua Guatemala, main icon of the Hispanic colonial heritage and “Cultural Heritage of Humanity” since 1971; Lake Atitlán, located in the department of Sololá, one of the most visited tourist attractions in Guatemala, and nominated as one of the seven wonders of the world; Tikal National Park, “Natural and Cultural Heritage of Humanity”, since 1979; Chichicastenango, famous for its multicolored market, scene of ancient traditions and experiences of the Mayan peoples; Pacaya Volcano, majestic and active giant that attracts nationals and foreigners; Quiriguá Archaeological Park, “Cultural Heritage of Humanity” since 1981, famous for the incomparable beauty of its Mayan stelae; Río Dulce National Park, recognized for its stone fort, a zealous defender of Guatemalan territory, and Semuc Champey, a natural paradise of turquoise waters and incomparable ecological richness.
The color of its crafts and its traditional clothing, the hospitality of its people, the flavor, aroma and color of its gastronomy and the beauty of its natural landscapes that frame volcanoes, lakes, rivers and mountains, make Guatemala remain in the heart of those who visit it, making it the ideal place for vacations or for business trips, volunteering, weddings and honeymoons, or to live experiences of nature, culture and adventure, INGUAT highlights.
The governing body of Guatemalan tourism will take advantage of the great international showcase that FITUR 2023 means to present the Country Brand: Guatemala. Amazing and unstoppable, which invites you to get to know a nation of culture and impressive natural beauties and of a strength that is proof against any adversity, as described in its promotional strategy