It will be a great fair representative of the strength of the tourism ecosystem in the world, and the support of all public and private agents in the value chain of the tourism industry
The International Tourism Fair, FITUR 2023, celebrates from January 18 to 22 at IFEMA MADRID an edition that once again shows the strength of the sector, with an estimated growth of 15% in all its parameters, which rises to 30 % in the case of the international area, in addition to the support of all public and private agents in the value chain of the tourism industry. It will be a great fair representative of the strength of the tourism ecosystem in the world, which will be located in participation figures very close to its historical record, and which will show its leadership both in the international calendar and in its position as a hub with Latin America, reinforced with the resilience exercise developed during the pandemic,
Sustainability, specialization, innovation and avant-garde trends will be the axes on which the contents of FITUR will revolve, aligned with the fair’s objective of contributing to the revitalization and growth of tourist activity. In addition, and as usual, FITUR will have a strong focus on business during its first three days dedicated exclusively to B2B -18, 19 and 20 January- also focusing on its B2C proposal during the weekend.
Ten major sections to boost the tourism industry
Together with the participation of companies, countries and destinations, FITUR’s offer will offer a tour of ten major sections, which will allow the professional to approach knowledge and discover the business opportunities offered by different segments in communication with tourism, reinforcing the value proposition of the fair. Among them, and as a novelty, FITUR launches FITUR Sports, which in collaboration with the Spanish Association of Manufacturers and Distributors of Sporting Goods AFYDAD, will highlight the potential of sports tourism as a driver of sustainable tourism development. In addition, it reinforces the FITUR Cruises section dedicated to “blue tourism”, with a wide range of B2B and B2C proposals for the meeting of the cruise industry with ports, tourist destinations, the public, and FITUR Mice.