February 26, 2024
English TKP News

ANATO, committed to the reactivation of emerging destinations in Colombia

Between January and September 2022, the arrival of foreign visitors had a reactivation of 89%, compared to the same period in 2019, while emerging destinations have achieved a recovery of 42%

Colombia has positioned itself internationally for its biodiversity, cultural wealth, gastronomy and beaches, with the consolidation of destinations such as Cartagena, San Andrés, Bogotá, Medellín, Cali and Santa Marta.

However, the country’s offer is much broader and includes more segments of the sector in regions with a tourist vocation and high potential, but which require greater support to formalize and promote their attractions.

“Aligned with the National Government, from ANATO we have sought to open spaces for training, inspection and marketing in which we offer emerging destinations the opportunity to consolidate their offer of products and services, hand in hand with Travel Agencies. Such is the case of the ANATO Tourist Showcase, a scenario in which there is increasing interest in these destinations to be part of it, thus gaining visibility, generating commercial agreements with national and international suppliers”, explained Paula Cortés Calle, president ANATO executive.

Between January and September 2022, ANATO, based on figures from Migración Colombia, calculates that the arrival of foreign visitors for tourism, events and business reasons had a reactivation of 89%, compared to the same period in 2019, while emerging destinations have achieved a recovery of 42%.

Hence, the need to implement actions that promote these places to turn them into a focus of sustainable development. Some of the destinations that stand out are Meta, a department that has shown a 22% growth in the arrival of foreign visitors between January and September, compared to the same months of 2019; Cauca; with 18%; and Huila, with 12%.

“Our commitment is with all the regions of Colombia and therefore, the ANATO Board of Directors has decided to carry out the Third National Meeting of Receptive Tourism in Yopal, Casanare, a department that today reaches 84% ​​reactivation. Through this training event, which will take place on November 17 and 18, we are betting on the segment of events, conventions and meetings in non-traditional destinations, where we expect the participation of more than 200 actors from the sector to promote receptive and internal tourism in Colombia”, affirmed the union leader.

Paula Cortés Calle, Anato
Source: ANATO

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