Mauro Rial and Luis Mirabelli, from Accor, presented business opportunities for the Hispanic market to the main leaders of the hotel industry in the region, reaffirming the Group’s commitment to its growth in Latin America
Within the framework of its expansion plan in the region, Accor presented the opportunities in Latin America in the “Business Session” space, organized by inverTUR, a business-oriented platform that brings together decision makers. Mauro Rial, COO North & Hispanic Americas – Premium, Midscale and Economy Brands, and Luis Mirabelli – VP Development South America (PME Hispanic Countries) represented Accor during the broadcast.
In a context in which the markets are showing interest in traveling again, mainly the younger sectors, Rial and Mirabelli pointed out that tourism, after the pandemic, is in a process of high-speed recovery close to the indicators of 2019. Since 2022, the occupancy rate, versus the average rate values, had an increase of close to 20% and the same trend has been maintained so far in 2023.
It should be noted that the same trend shows that the main destinations that have opened up to demand have to do with leisure and corporate travel is recovering, although to a lesser extent – this type of travel now also mixes leisure, free time
and rest (bleisure). Rial and Mirabelli commented that Accor, a leading hotel group with 5,400 properties and 10,000 food and beverage establishments in 110 countries, continues to expand mainly through the franchise model, which represents around 80% of the group’s pipeline.
“In Latin America we have a leadership position, with great strength in Brazil, and we seek to transfer it to the entire region. Accor’s objective is to maintain the successful business model that we have as a focus on franchises with a portfolio today in the region of 60% managed properties and 40% franchised”, commented Mauro Rial.
Due to its business model, Accor offers all the resources to achieve its objective in each market, since it has a strong portfolio in the different categories with its more than 40 brands, focusing mainly on markets in Brazil, Chile, Colombia and now Mexico, which after the global restructuring becomes part of the Americas division. With more than 1 million total rooms available, 70% of the hotel offer throughout the region is operated by independent owners, something that shows great potential for expansion.
“Accor is more than a hotel group: we are a power plant that provides solutions, with the appetite and resources to continue growing in Latin America. We have the experience to breathe new life into the way you travel in the region,” says
Luis Mirabelli.
In addition, Accor has the differential value of having developed an effective loyalty program, ALL – Accor Live Limitless, which as a result achieved that 50% of all guests come from its loyalty plan.
Source: Mazalan Comunicaciones
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