The Secretary of Tourism Miguel Torruco Marqués and the Governor of Oaxaca, Alejandro Murat Hinojosa inaugurated the fourth edition of the event
The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, and the Governor of Oaxaca, Alejandro Murat Hinojosa, inaugurated the fourth edition of the Tianguis de Pueblos Mágicos, which takes place from October 11 to 14 in Oaxaca, in which they highlighted the importance of promoting these consolidated localities as the new tourist face of Mexico.
In the presence of governors, state tourism secretaries, municipal presidents and distinguished businessmen from the tourism sector, he highlighted the importance of joint work, so that in a coordinated manner, they develop different strategies to promote tourism in these places, which despite the fact that it was said that had no promotion, today they are at their best to receive national and international tourists.
The head of the Ministry of Tourism (Sectur) stated that the Tianguis de Pueblos Mágicos is a tourist festival that seeks to promote, disseminate and market these locations in our country, where their natural, cultural and gastronomic wealth are elements that make Mexico a destination with national identity, placing them in the preferences of both national and foreign tourists.
He added that Oaxaca enjoys the greatest ethnic, linguistic and flora and fauna diversity in Mexico, managing to be a worthy venue for this great event, with the presence of 130 Magical Towns in person; 28 Secretaries of Tourism; 32 international buyers from the United States, Canada, Peru and Poland; 88 national buyers; 1,856 booth exhibitors; and 1,545 confirmed business appointments.
“According to the last economic census of the National Institute of Statistics and Geography (INEGI), carried out in 2018, these tourist places are located in 134 municipalities and 74 metropolitan areas, with 33 thousand 456 localities and a population of 8 million 530 thousand inhabitants. , 6.8% of the national total”, he specified.
Secretary Torruco Marqués pointed out that income from the supply of goods and services grew by 14% on annual average, going from 25 thousand 566 million pesos in 2003 to 157 thousand 888 million pesos in 2018, and the average income per economic unit in 2018 it reached 2 million 566 thousand pesos, which meant, in the period 2003-2018, an average annual growth rate of 8%, and an increase in its hotel occupancy that ranges between 6 and 8%.
“From the foregoing it follows that the ‘Pueblos Mágicos’ brand, for any destination that deserves the appointment, implies an annual increase of 8% of its Gross Census Added Value” he commented.
Torruco Marqués recalled that on October 5, 2021, the “National Day of Magical Towns” was established, derived from the decree of the president, Andrés Manuel López Obrador, with the aim of strengthening the populations that hold the distinction and guarantee their permanence in Mexico’s tourist offer.
He reiterated that tourism in Mexico has already recovered thanks to the policies implemented by the president, Andrés Manuel López Obrador, during the pandemic: not restricting international flights; the prompt application of biosanitary protocols designed jointly between the Sectur, the Ministry of Health and the private sector; as well as the rapid purchase, distribution and application of vaccines.
The head of Sectur highlighted that there will be the second edition of the International Tianguis de Pueblos Mágicos, which will take place in the second half of next year, in the city of Los Angeles, California; as well as the 47th edition of the Tianguis Turístico de México, which will be held for the first time in Mexico City.
To improve the urban image of the Magical Towns, Sectur started the “Magic Routes of Color” program, in collaboration with Comex and the “Corazón Urbano” civil association, with the purpose of painting 140 homes and public spaces, which represent an approximate area of 11 thousand square meters, and make 20 artistic murals, with an approximate extension of 600 square meters, which rescue histories, traditions, culture, gastronomy, flora and fauna.
He also highlighted that the Government of Mexico is strengthening the various infrastructure works that contribute to detonating tourism in our destinations, in which the Magical Towns are located. It is important to mention that, among the airport infrastructure projects, are the Chetumal and Tulum Airport, in Quintana Roo; Barrancas del Cobre, in Creel, Chihuahua; Tepic, Nayarit; and Tamuín, in San Luis Potosí; as well as the highways of Mitla-Isthmus of Tehuantepec, Oaxaca; and Compostela-Puerto Vallarta.
In this sense, he declared that the joint work with the Secretariat of Agrarian, Territorial and Urban Development (Sedatu), from 2019 to 2022, 144 works have been carried out with an investment of more than 3,200 million pesos, generating more than 43 thousand jobs and benefiting approximately one million people, and that in 2021, almost 955 million pesos were allocated to the Magical Towns in various construction and renovation works, benefiting Palenque, in Chiapas; San Andres Cholula, in Puebla; Bacalar and Tulum, in Quintana Roo; Valladolid and Izamal, in Yucatan; and Huamantla, in Tlaxcala.
The Secretary of Tourism added that the Magical Towns represent a tourist offer with great potential to accelerate the recovery of this activity. It is estimated that by the end of this 2022, 42 million 301 thousand international tourists will have arrived in Mexico, only 6% below 2019, leaving a historical economic spill of the order of 26 thousand 121 million dollars, exceeding by 6.3% the registered in 2019.
The head of Sectur invited to unite wills and creativity to consolidate these incomparable tourist sites in Mexico as a symbol of our national identity.
“The foregoing is in line with the policy of the president, Andrés Manuel López Obrador, to make tourism a tool for social reconciliation, where the economic benefits permeate the communities,” he specified.
The Secretary of Tourism, Miguel Torruco, and Governor Alejandro Murat, presented awards to distinguished tourism entrepreneurs with extensive experience in the sector.
Meanwhile, the governor of Oaxaca, Alejandro Murat Hinojosa, stressed that “tourism seeks unique experiences and that is what the Magical Towns represent for Mexico, and that is what we celebrate today.” He also added that “it is good that the north has development, but it is time for the south,” for which he thanked Secretary Miguel Torruco, and President Andrés Manuel López Obrador, for thinking of this region with projects such as the Mayan Train. .
Likewise, Mauricio Vila, governor of Yucatan, commented that a governor or mayor who does not support tourism is wasting a great opportunity, since it generates development in all corners of the country, which is why in Yucatan they are betting on this sector. . “I also support the construction of the Mayan Train, which will bring millions of tourists to destinations in the Yucatan,” he added.
On his occasion, the Secretary of Tourism of Oaxaca, Juan Carlos Rivera Castellanos, stressed that behind this event is the desire of exhibitors, with which their commitment to preserve the magic of Mexico is recognized, and they have organized a program with the three Government orders, to make Oaxaca the window of Mexico’s wealth.
David de la Peña Marroquín, president of the National Network of Mayors of Magical Towns, stressed that the Magical Towns are synonymous with hospitality and responsible fun, but above all with safety for the inhabitants and their visitors. “We are available for all comments or suggestions that contribute to the development of the 132 Magical Towns, in this way, we will achieve much for their growth,” he reiterated.
Likewise, Héctor Tejada Shaar, president of the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur), stressed that “together, the federal, state and municipal authorities have worked to democratize tourism in our country.”
Also present at the inauguration were the Undersecretary of Tourism, Humberto Hernández Haddad; Antonio García Conejo, president of the Tourism Commission in the Senate; Juan Carlos García Márquez, municipal president of Santa Lucía Del Camino, Oaxaca; Eduardo Zarate Díaz, general manager of Grupo ADO Oaxaca; Christian Pastrana Maciá, director of Communication and Public Affairs of Aeroméxico; José Luis Cachafeiro, General Director of Mexico Unknown; among others.